How to Migrate Universal Analytics (UA) to Google Analytics 4 (GA4) - A Step-by-Step Guide

Google’s Universal Analytics (UA) has been the go-to web analytics solution for businesses to track and measure their online performance. However, recently Google announced a more advanced version of their analytics platform named GA4. In this comprehensive guide, we will first discuss the importance of moving from UA to GA4, the benefits it offers, the steps involved in the conversion process, and the potential complications you may encounter.

Google AnalyticsKate SnackJune 26, 2023How to Get Started Transferring from Universal Analytics (UA) to Google Analytics 4 (GA4), Google Analytics 4, Universal Analytics to Google Analytics 4, GA4, Converting from UA to GA4Comment